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Branding Event Strategy
Create Loyalty,
Awareness and A Better ROI
When you are planning your
big event, you can create a more memorable experience by
using branding principles. Everything, from the logo,
to the invitations, the RSVP or registration process, the
venue, decorations, entertainment or speakers has meaning
and should all work together to support your event in
a consistent and meaningful way.
Harness the power of visual and verbal identity to infuse
your company or organization and your event brand into the
event. The result will be memories of an important
occasion that get's talked about, that builds positive
attitudes and actions to further your goals, and, if a
recurring event, is highly anticipated and sought after the
next time it occurs. They want to come, it's the place
to be and is a status enhancer to attend. The
first step is to identify your “vision” for the event. What
impressions, memories and future actions do you want
your attendees to remember? Develop and
commit to a theme that encompasses your vision visually and
verbally. Pull out all the stops on creativity to find
the visuals and vocabulary that describes your vision.
Develop a strong logo and use it everywhere you can.
Use a look appropriate to the theme of your event, be it fun
or formal, casual or classic.
Determine how many ways you can use your new logo in
programs, flyers, brochures, posters, signs, online
registration websites, clothing, table setting, gobos and
post event surveys. Use it everywhere it's
appropriate. Use your vision to create
synergy and a consistent marketing message. Display your
theme logo at every planning meeting and use it in all event
e-mails, presentations and other correspondence.
Remember that all of your good works can be for naught if
you fail to offer excellent communications, timely replies
and exceptional service. Customers remember you, your event
and your organization or company by the way they are
treated.
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Was it easy to RSVP and did they receive
all the details needed to make attendance easy?
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If ticket purchases were required, was
the ordering, payment and fulfillment process easy to
use?
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Was their event experience well above
average?
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Were the refreshments and food top
notch?
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Was the venue convenient and
comfortable?
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Were the speakers, program or
entertainment above par and appropriate?
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Did the event staff and your team make
everyone feel welcome, appreciated and pampered?
These things will help your attendees
remember you more than any logo could ever hope to.
A powerful brand adds potential income,
reputation, prestige, and market value. It's worth the
effort. For information about Big Event
Registration's branded online RSVP and event registration
services, please contact us. |
